Relationship-based governance system Essay

1. What is the relationship between corporate governance and social responsibility? 2. What is your opinion of GAP International is having a code of conduct for its suppliers? What would Milton Friedman say? Contrast his view with Archie Carroll’s view. 3. Does a company have to act selflessly to be considered socially responsible? For example, when building a new plant, a corporation voluntarily invested in additional equipment that enabled it to reduce its pollution emissions beyond any current laws. Knowing that it would be very expensive for its competitors to do the same, the firm lobbied the government to make pollution regulations more restrictive on the entire industry. Is this company socially responsible? Were its managers acting ethically? 4. Are the people living in a relationship-based governance system likely to be unethical in business dealings? 5. Given that people rarely use a company’s code of ethics to guide their decision making, what good are the codes?

Beach Burial Essay

Kenneth Slessor was an Australian poet and war correspondent who wrote Beach Burial, Slessor sailed for Britain in May. This influenced him to write poems about the horrific war stories that he had seen while being in many countries overseas. Beach Burial is a 5 stanza poem the goes in depth of the Burial in North Africa. Beach burial by Kenneth Slessor Beach Burial is able to be a lament poem with the use of the ‘convoy of dead sailors’ and the focus on an individual ‘unknown seaman’, this gives the poem power as it clearly shows the lack of ceremony at their burial. This idea interests me because in our society today, death is given huge respect and a large amount of the ceremony goes into someone’s burial. I also think that everyone deserves a burial no matter if there was no time or no space In the poem soldiers go off to war in North Africa at El Alamein and gradually soldier become unknown sea men. Kenneth Slessor makes this powerful message using figurative language such as the onomatopoeia which brings the horrendous conditions to life, this is done with â€Å"sob and clubbing of gunfire†, this exaggerates the poem, because he uses everyday things into the sound of gunfire and the grief that comes after it. In the third stanza, Slessor use somewhat of a metaphor with driven stake of ti de wood, in order for us to see that the soldiers who fought for our country are merely like a piece of drift wood in the sea. This shows how the soldiers were treated in when they died at war. As there was no place for them so they dropped the brave service men in the water with â€Å"bewildered pity and they lose their identity. This brings a message to everyday life now as to this day we still honour people that fought at war and died for our country and that we should still honour the people that fight wars now to this day and what they do to keep us safe, out of harm’s way. This also suggests that the dead soldiers in 1940 should have got proper burial rather than dropping them of a ship and someone quickly â€Å"burring them in shallow burrows.

Internet Procedures Essay

The Internet is considered the â€Å"world’s largest computer network† (Encyclopedia Americana). The Internet dates back to the early 1960s. The Internet consists of small computer networks that are connected to each other. It serves as a tool for different organizations to share and exchange electronic data. It links different computers from all over the world through TCP/IP protocols (The Library, University of California, Berkeley, 2006). Each computer has a software that allows it to provide information and conversely, to access and view information (The Library, University of California, Berkeley, 2006). The Internet has grown in size over the years that the Internet Software Consortium estimated that by early 2003, more than 170 million computers or hosts are connected to the Internet (Encyclopedia Americana). A person who wants to access the Internet through a computer must have a telecommunications link, such as modem, and software that is necessary to be able to connect to an Internet Service Provider (The Library, University of California, Berkeley, 2006). A computer needs an IP address to be able to connect to the Internet. An IP address consists of a unique set of numbers that allows the computer to receive data using the TCP/IP. Transmission or sharing of computer files occurs when each packet of a computer file finds its destination, which is the IP address of its intended recipient (Encyclopedia Americana). The Internet differs from the World Wide Web (WWW), in that the Internet is the network that serves as the conduit of all computers connected to it, while the World Wide Web is â€Å"a service that allows computer users to quickly and easily navigate the Internet† (Grolier Multimedia Encyclopedia). References Internet. (2007). Encyclopedia Americana. Retrieved February 21, 2007, from Grolier Online http://0-ea. grolier. com. novacat. nova. edu:80/cgi-bin/article? assetid=0216805-00 The Library, University of California, Berkeley. (2006). What is the Internet? Retrieved February 20, 2007, from http://www. lib. berkeley. edu/TeachingLib/Guides/Internet/WhatIs. html World Wide Web. (2007). Grolier Multimedia Encyclopedia. Retrieved February 21, 2007, from Grolier Online http://0-gme. grolier. com. novacat. nova. edu:80/cgi- bin/article? assetid=0315535-0

The Right to Fashion Research Paper Example | Topics and Well Written Essays - 750 words

The Right to Fashion - Research Paper Example The paper "The Right to Fashion" discovers rights to fashion. Fashion is clothing, draped to cover a person’s skin and make the person feel beautiful in the process. This paper is a research on how fashion is a right and should be granted to anyone who wants it. Fashion is ‘the make or form of something; the prevailing style (in dressing) during a period of time; or a particular garment dressed in a particular way.’ Every individual has a certain right to dress him or herself the way he or she wants to. Fashion is something that has developed with time and seasons; it is a very creative concept prevalent in everyone’s lives, however only few people make use of it. Some might think fashion is expensive, and to dress themselves like people on the runways costs a great deal, however that notion is not completely true, and it is anything that makes a person look good and feel good, that is fashion. This paper is a reflection of how fashion has changed over the years, developed and grown into better clothing, more appealing, and how the same also has a philosophy behind it. The right to fashion is one of the main criteria for covering this paper, and this paper thus speaks about how this right is a fundamental available to all human beings for their perusal. The philosophy of fashion speaks about how style is different from fashion wearing clothes means helping to give one’s body a sense of appearance that helps to define ourselves. Most people can understand what kind of a person. one is just by the clothes he or she wears. Having an eye for detail or for fashionable clothing helps to up a person’s level of physical appearance - in the eyes of both himself, and in the eyes of other people around him. (Windermere, Arthur) Not being able to reveal fashion through personal senses, or not being able to dress oneself in the kind of clothing one wants to, is equivalent to the same feeling of having one’s body chained and no t being able to do anything about it. Fashion is like freedom and liberation from the monotonous lives that most people live in the world today. It helps to bring about change and color in a person’s outlook towards life. It helps a person to feel light and also helps to alter his or her mood. In Ancient Greece, men and women wore loose cloths called togas held and fastened together at one end of the shoulder with the help of a fashionable brooch. This garment helped them to feel free and wander around with more ease, however with time; it became repetitive because the toga was worn only in white clothing. That is why, women and men alike, started wearing gladiator shoes and accessorizing themselves with jewellery in order to bring about some sort of differentiation in their looks. This was fashion – dressing oneself as one wanted to, and trying to bring about a sort of look and appearance in the clothing of a person. This same activity and process was carried out in d ifferent parts o the world with respect to different kinds of clothing that were born from the creativity and uniqueness that different people had. Today, they are known as designers, however in those days, they were known as the harbingers of freedom and creativity. Not many women earlier were given the chance to wear clothing as they wanted to. In many cultures of the world, women were not allowed to wear clothing that enhanced their features; many religions around the world as well restrict the kind of fashion a woman can wear so as to not look

Summertime Dues Essay Example | Topics and Well Written Essays - 500 words

Summertime Dues - Essay Example text is narrative since it captures the interest of the reader while focusing on the central theme of the character that students adopt during summer jobs. In addition, Kirn’s text takes the form of an expository text since it informs the reader about summer jobs and the lessons drawn from most of these jobs (Cooper et al. 146). The main theme of Kirn’s text has a basis on the character that students espouse during summer jobs. In this case, Kirn noted students who failed to work during the summer and choose other pursuits found themselves disadvantaged since they failed to learn some traits in modern day work although some of these traits may be mainly negative (364). In this case, Kirn is of the view that these characters developed during summer jobs are crucial in future jobs. Conversely, Kirn is of the view that summer jobs are merely political schemes or entitlement programs hatched to keep unruly kids busy and away from their parents (365). Kirn’s writing style is interesting. In this regard, only a few writers are able to inform as well as hold the reader’s interest all through the text. Kirn is in the group of exceptional writer, and the most interesting part of his style is that the article is informative, and it is thought provoking. In this case, this style of writing makes the reader to beginning questioning the rationale of summer jobs. In addition, the style of writing is interesting since it evokes a feeling of the need to prepare students by teaching them ethical practices before engaging in summer jobs. While it is evident that Kirn’s article is both expository and narrative, it would have been more appropriate for Kirn to strike a balance between the uses of these text types in the article. In this regard, the article appears to be more of a narrative. In effect, Kirn failed to present more facts on summer jobs by primarily dealing with his personal experiences. However, it would have been more appropriate for Kirn to present more

Specialised nursing Essay Example | Topics and Well Written Essays - 3000 words

Specialised nursing - Essay Example His care management needs will be complicated his diagnoses of autism, depression, and gastric cancer. The delivery of care will follow mainly the care pathway of mental health nursing with inclusion of elements in palliative care for gastric cancer. Evidence: People with autistic disorder have significantly increased rates of depression and bipolar affective disorder. Diagnosis of psychiatric disorders is more easily made in those who are verbal than in those who are severely handicapped, and therefore diagnosis, monitoring, and communication would be very challenging with John while conducting his care (Ghaziuddin, Ghaziuddin, and Greden, 2002, 299-306). Most patients with gastric cancer present in an advanced state. It has been found that palliative surgery is the only possible way. He is facing death without knowing its implications. From the nursing perspective, one of the main reasons for measuring the patient satisfaction is to provide information to facilitate care, which is impossible in this patient. For autistic patients admission to a hospital may be detrimental due to fear of exposure. The care management must consider nursing him in a special quiet room near the nursing station with frequent monitoring (Aylott, 200 4, 828-833). Palliation is an emerging model of care that emphasizes the supportive role of healthcare practitioners throughout illness with the main strategy being symptomatic control with the care being holistic so that suffering can be relieved at all stages of the illness (Dell et al., 2008, 177-182). Autistic persons with depression often show an increase in social withdrawal. When depression sets in, the level of isolation and withdrawal gradually increases. The problem may arise in the area of communication, which is an essential part of holistic care. It is important to note that the patients with autism are difficult to manage, and the care planning and management becomes more difficult in the given situation. Due only to his autism, he can become anxious and agitated when his routine environment changes. His admission to the hospital creates such a situation, since hospital is an unfamiliar environment for him. Special care must be taken to ensure an optimum care environme nt (Aylott, 2001, 166-172). Gastric Cancer: The main feature of a cancer cell is loss of regulation of the process of cellular multiplication. The growth of normal cells is rigidly regulated. In cancer cells, however, this growth control mechanism is lost or altered, causing cancer cells to divide continuously and without regard for the tissue requirements. As malignant cells replicate they grow in an irregular pattern, infiltrating surrounding tissue. This can result in infiltration of the lymphatics and/or blood vessels. By gaining access to these vessels malignant cells can be carried to other sites within the patient's body, where they will replicate and grow. To ensure that these malignant cells receive nourishment to thrive, angiogenesis occurs, which is the formation of new blood vessels. If left untreated, these cells will result in localized recurrence of the cancer and eventual spread. The spread of the malignant cells extends outward from the original tumour (Gilbey et al., 2004, 903-911). Surgery is the main modality of treatment of gastric cancer with very poor survival (Balmain, 2001, 77-82). The development of an individualized treatment plan for a patient must take

Read a case and reflect on it Research Paper Example | Topics and Well Written Essays - 500 words

Read a case and reflect on it - Research Paper Example The court did not find any of the parties enjoined in the case liable for the events that occurred. More so, the appellate court affirmed the verdict of the lower court; the court maintained that the lower court was right to vindicate the bar from taking responsibility of the drunk driver’s actions. According to the appellate court, the trial court did not err in withholding that there is no coverage under the Commercial General Liability section in Mid-Continents policies. It also upheld the lower court’s ruling that Lucky’s did not in any way endanger the life of the driver, the victim, or its employees; hence Lucky’s Grille & Billiards had no obligation to cater for the mover’s claims. The court ruled that Lucky’s Grille & Billiards’ insurer, Mid-Continent Insurance Company, did not have to foot the plaintiff’s bills because he complainant failed to put Lucky’s in charge of the situation. Despite the fact that the accident occurred in the bar’s packing lot, there is no evidence linking the bar to the accident. The appellant’s claims that Doty left the bar intoxicated, and hence unfit to drive, could not be proven since employees at Lucky’s could not confirm the same. The fact that the bar could not be linked to the incident means that its insurer was also not party to the claims. In addition, even if the plaintiff proved that the bar was responsible, Mid-Continent would be absolved of any claims since its insurance policies do not cater for customers after leaving the bar. The courts were, therefore, right in their

Leadership Essay Example | Topics and Well Written Essays - 1000 words - 7

Leadership - Essay Example ept of leadership from the perspective of leader-follower exchange theory is that followers follow because they get something from being followers and leaders provide some value that benefits followers. Followers respond in ways that benefit the leader. Current approach has a few dimensions that shape the concept of leader and leadership. Leaders provide vision and direction to their followers. They provide answers to the questions, â€Å"Where are we going? What are our objectives? What are we trying to achieve?† In some cases these objectives are modest and concrete, but in others the vision is quite grand. Some authors (Collins & Porras, 1994) have described the vision as a BHAG, a â€Å"big, hairy, audacious, goal. † It is a vision that says we are here to do more than meet our numbers or to pass the next inspection. We are here, in this group or organization, for a far grander purpose. So the vision not only provides a sense of direction, it can also provide â€Å"meaning, † or an answer to the question, â€Å"Why are we here?† A second benefit that a leader can provide is security and protection for followers. This is an important function in military contexts and also in corporate and political domains. In extreme cases leaders can place themselves in harms way to protect followers. Less extreme versions of this type of behavior can be seen when executives put their own careers in jeopardy to argue against laying off subordinates, or when political leaders take risks to protect the interests of their constituencies. In hostile environments, be they military or economic, leaders place their personal wellbeing at risk to shield their followers. Through the completion of group or organizational tasks, leaders allow their followers to achieve goals that would be difficult or impossible to achieve by one person alone or by a group without the leader. The need to be effective is one of the frequently overlooked human motives. There are many goals that can only be

Tutorial work Essay Example | Topics and Well Written Essays - 1000 words

Tutorial work - Essay Example In the case of a hotel employee who suffers due to the facilities or as a result of the assault by another employee of the same hotel, the plaintiff is, therefore, justified to file a case accusing the hotel of negligence. This is because the law identifies the duty of care as a responsibility of organizations on their clients, customers and employees. In this case, the hotel should have protected the injured employee from harm by the virtue of being an employee in the organization (Stewart & Stuhmcke 2009, p. 260). For there to be negligence, there are four elements that must be present. First, there must be an identifiable duty of care that the defendant owed the plaintiff. For this case, there should be proof that the plaintiff at the time of the said harm was covered by the duty of care imposed on the organization. This means that the plaintiff, in this case of hotel injury, must have been within the hotel premises and an employee of the organization. If, for instance, the harm happened elsewhere or at this time the plaintiff had ceased to be an employee at the hotel, the duty will not be owed (Lanham 2006, p.123). The second condition is that this duty of care owed must be evidently breached. The breach must not be intentional, and unintentional negligence is also regarded as a tort. The third condition is that there must be harm or damage that is caused directly by the neglect. This however must be proved to ensure that there is a direct link between the alleged negligence and the harm. Harm resulting from anything else is not considered. The fourth consideration is if there are any defendants in the case (Bar & Drobnig 2004, p.24). In our case, the hotel patron is injured by the security personnel at the hotel. The hotel is bound by the law to protect or care for the employees and customers. This, therefore, means that the hotel owes the

Assignments questions for course (Introduction to Mass Media 110 01) Assignment

Assignments questions for course (Introduction to Mass Media 110 01) - Assignment Example In terms of moral value, the song is not offensive and can be enjoyed by people of all ages. In the dimension of emotions, the song teaches one to smile even in the face of adversity. This is in the line where the singer says that he does not car whether someone gives them bad news. In the cognitive dimension, the song opens up the mind to feel happiness by comparing it with sunshine and freedom. â€Å"Scandals† is a TV series that is premiered on the TV. The themes of this series are bad governance, use of power to one’s advantage and infidelity. A child who is 5-8 years watching this show would learn how the people in government operate and more on national affairs such as elections. Emotionally, the child would learn to let reason override their emotions. Morally, the child would learn that they should get what they want in life even when it involves hurting other people. If a child watched the show through adolescence without parental guidance they would tend to have delinquency behavior as they would tend to believe that even if they make a mistake, everything can be

United States; Love us or Hate us Essay Example for Free

United States; Love us or Hate us Essay Not only is the United States one of the most culturally diverse places in the world. It is also one of the most economically viable. It continuously touts its principles of freedom and democracy as an example for all the world’s nations. It is one of the most charitable countries in the world providing private funding to millions of aid organizations in third world countries. Not only that but technological research in the United States has brought advancements to every field from medicine to space travel (Garcia, 2007). So why it is so many countries hate the United States? This topic will attempt to answer this question. The September 11th, 2001 attacks acted as an eye opening experience for the American public. The perception of American superiority in the world was challenged that day create a shock which reverberated around the world. The international reactions that followed the attacks showed the American public that anti-American sentiments did not simply come from inconsequential groups of people. There were several countries in the third world that hated the United States. One of the major criticisms leveled against the United States is their stance on foreign policy issues. The first and foremost of these is their involvement in the Arab-Israeli conflict. The Arab world believes that American support both financial and military to Israel is not only hypocritical it is also instrumental in the continued oppression of the Palestinian people. While Israel affords a status of a friend to the United States, their neighbors are constantly being bombarded by Israeli military might and being acknowledged as terrorists. The United States is also accused of pursuing this foreign policy time and time again not in the interests of world stability but rather for their own self interests. During the Bush administration Saddam Hussein was continuously demonized as an agent of Al Qaeda and acting against the interests of the United States. However what the government conveniently decided to forget is that the American government was responsible for putting Saddam Hussein in power in the first place. This is also true for in the case of Afghanistan and the Taliban during the height of their enmity with Russia. And now they blame the very governments they put in charge for terrorist attacks on their soil (Chomsky, 2001). A poll conducted in 2002 found that the population in 35 of 42 countries had a generally favorable view of the United States. The poll also showed that while citizens in many nations still find America favorable, they do not perceive it as favorably as they did 2 years ago (Roberts, 2002). Certain studies have shown that hatred of the United States is actually taught in educational institutions (Livshiz, 2001). However this does not excuse the fact the bias the United States has shown for years in dealing with international situations. While several countries such as China and Russia have several nuclear warheads, the United States imposes sanctions on countries like Iran for pursuing nuclear technology for energy purposes. While the United States invades Iraq for the sole purpose of spreading democracy, they also turn a blind eye to the genocide that is currently occurring in Darfur. It is inevitable that Anti-American sentiments will continue while the United States remains one of the most powerful and influential countries in the world. Until the United States accepts that it has to use this power responsibly, the world will continue to see its actions as a reason to hate them. References Chomsky, N. (2001, October 12). On Why Various Countries Hate the US. (R. Siegel, Interviewer) Garcia, V. F. (2007, May). Why does the world hate the USA? : A politically correct approach. Retrieved May 16, 2009, from Hispanic American Centre for Economic Research: http://www. hacer. org/pdf/Garcia00. pdf Livshiz, D. (2001, October 17). Viewpoint: Hatred of U. S. stems from hate in schools. Retrieved May 13, 2009, from The Michigan Daily : http://www. michigandaily. com/content/viewpoint-hatred-us-stems-hate-schools Roberts, J. (2002, December 4). They Love U. S. /They Hate U. S. Retrieved May 13, 2009, from CBS NEWS: http://www. cbsnews. com/stories/2002/12/04/world/main531762. shtml

Healthcare Informatics Discuss Essay Example for Free

Healthcare Informatics Discuss Essay The information revolution has changed the health care system to an unbelievable level. Combination of informatics in nursing is going beyond data processing function I view nursing informatics as a specialty title to health care informatics. Health informatics. the application of computer and information science in al basic and applied biomedical sciences to facilitate and acquisition , processing, interpretation, optimal use, and communication of health-related date. Hebda, T., Czar, P. (2012. P.6). I consider healthcare informatics is dealing with information, computerized information and telecommunications. Especially for nursing informatics deals with these also but how they impact patient care. Nurses in today’s world are almost all familiar with some sort of healthcare informatics such as a computerized medication system or charting systems as well as discharge instructions or patient education. Every nurse at my facility uses the computer, internet, and intranet daily to conduct patient care. I work in the OR and we get our room assignment off a computer generated sheet. There are definitely different levels the variety of nurses are able to use the computer systems for these purposes. We collect data and information before patient come to the operating room. We will collect date about patient’s age, weight, allergy, blood work †¦..Etc. We use this knowledge to manage and plan the patient care. For example: my patient is overweight I will need to solve the moving patient from cart to bed problem before and after surgery. I will put a special air mattress on the OR bed. And by checking the patient labs from the computer, I will know if this patient has been cross matched for the surgery in case so unpredictable blood lost from the surgery. I think the computer system is essential for patient care. It benefits both the patients stay and the work flow of the nurse. From the patients perspective they can expect fewer errors, shorter stays, better communication, and even more high tech rooms with vital sign equipment that enters its data into a computer automatically. Patients can also expect better education and information about a certain disease, even the rarest of them all. The benefits to nurses are tremendous. short7sweet (Se ptember 2008) Reference Hebda, T. , Czar, P. (2012). Handbook of Informatics for Nurses Healthcare Professionals (5th Edition). Upper Saddle River, NJ: Prentice Hall. Short7sweet (2008, 09). Health Informatics. StudyMode.com. Retrieved 09, 2008, from http://www.studymode.com/essays/Health-Informatics-164985.html

Offender Profiling Techniques Effectiveness

Offender Profiling Techniques Effectiveness This essay will be discussing the effectiveness of offender profiling techniques. Firstly the essay will be looking into detail what offender profiling is and describing it. Secondly the essay will be looking at the comparison of the US and UK approaches and the effectiveness. Finally a conclusion with be drawn to look at the differences between the UK US approaches. In the criminal justice system, there is a growing demand for experts in the field of human behaviour who can assist law enforcement with solving unusual homicide cases. Law enforcement agencies often seek help from psychologists, criminologists, psychiatrists, and other professionals that specialize in human behaviour when trying to catch a suspect. Criminal profiling is in place to help detect and capture criminals, it has now become more common during many a criminal investigation. Criminal profiling has also been recognised as one of the most useful techniques in offender profiling, a technique used to help define the behaviour of an offender before they reach the height of their criminal career. This gives the Authorities a good idea of important facts of a criminals personality; facts such as: Profession, environment in which they live and whether it is possible for them to strike again or not. Offender profiling is commonly used in crimes such as paedophilia, rape, satanic and ritualistic crime, lust and mutilation murder and as well as many other crimes. The goals of profiling are: to make assessments from the crime scene that will give the authorities an idea of how to catch the criminal. According to The Guardian (the jigsaw man, Steven Morris 2000) The modern history of what came to be known as offender profiling began in the 40s when the US Office of Strategic Services asked William Langer, a psychiatrist, to draw up a profile of Adolf Hitler. After the second world war, Lionel Haward, a psychologist working for the Royal Air Force, drew up a list of characteristics which high-ranking Nazi war criminals might display. Then in the 50s, James A Brussel, a US psychiatrist, drew up what turned to be an uncannily accurate profile of a bomber who had been terrorising New York According to Holmes Holmes (1996) there should be three main goals of offender profiling, these are to provide the police with basic information about the characteristics of the offender such as age, race, personality, employment and marital status, to suggest any possessions the offender may have that would associate him with the crime scene (such as souvenirs the police may want to search for) and to provide interviewing strategies and suggestions the police may use when questioning a suspect. The American approach to developing a profile of an offender has been developed from an initial sample of interviews with 36 convicted serial sexual murderers, combined with detailed information from crime scenes. The next part of this essay it will be discussing the effectiveness of both UK US offender profiling and discussing the comparison of both approaches. Firstly, the US approach is known as holistic or top-down approach and data from scene and from MO compared with previously known information. The FBIs Crime Scene Analysis consists of six steps, which are summarized in the section that follows. Profiling Inputs: a collection of all evidence, including anything found on the scene (i.e. fibers, paint chips, etc.) and anything derived from the crime scene Decision Process Models: evidence is arranged to locate any types of patterns, such as whether or not the crime is part of a series of crimes, what the victims have in common. Crime Assessment: the evidence has been organized, the crime scene is reconstructed. Investigators use patterns to determine what happened in what order, and what role each victim, weapon had in the crime. Criminal Profile: the combined first three steps are used to create a criminal profile incorporating the motives, physical qualities, and personality of the perpetrator. Also, the investigators use this information to decide on the best way to interview the suspects based on their personality. The Investigation: the profile is given to investigators on the case and to organizations that may have data leading to the identification of a suspect. The profile may be reassessed if no leads are found or if new information is learned. The Apprehension: this stage only occurs in about 50% of cases. When a suspect is identified, he/she is interviewed, investigated, compared to the profile. If the investigators have reason to believe that the suspect is the perpetrator, a warrant is obtained for the arrest of the individual, usually followed by a trial with expert witnesses including the forensic psychologist and other forensic experts, including those involved in the crime science analysis. According to Jackson (1997) Offences most suitable for profiling involve those where the suspects behaviour at the crime scene revel important details about themselves. Arson and sexually motivated crimes where the criminal has demonstrated some form of psychopathy seem to offer the best chance of useful information being disclose. A few examples of profiling where its most effective are crime scenes revealing evidence sadistic torture, posturing of the body, ritualistic behaviour or staging. According to the F.B.I case which involve mere destruction to property, assault or murder during a commission of a robbery are generally unsuitable for profiling as the personality of the criminal is not frequently not revealed in such crime scenes. However drug related crimes lend themselves poorly to profiling because the true personality of a criminal is not recognised. Criminal profiling exists in large part due to the work of the FBIs Behavioral Science Unit, a department dedicated to developing new and innovative investigative approaches and techniques to the solution of crime by studying the offender, and his/her behaviour and motivation According to Brent E. Turvey, MS (1998) The advantages of the Inductive Criminal Profiling model are readily apparent. Foremost is that Inductive Profiling is a very easy tool to use, for which no specialized forensic knowledge, education, or training in the study of criminal behaviour or criminal investigation is required. Additionally, general profiles can be assembled in a relatively short period of time without any great effort or ability on the part of the profiler. The result is often a one or two page list of unqualified characteristics. These generalizations can accurately predict some of the non-distinguishing elements of individual criminal behaviour, but not with a great deal of consistency or reliability. The next part of the essay will be discussing the UK approach of offender profiling. The UK approach to the term offender profile came well known to the police forces and the general public during the 1980s. British approach is less subjective and called bottom up method, or data-driven. Data is collected and analysed to produce definite, measured, specific associations between offences and offender characteristics. Paul Britton is a Consultant Clinical and Forensic Psychologist who founded psychological profiling in the UK. He has advised the police in over one hundred serious investigations, including some of the most high profile crimes of the past twenty five years. In his previous role as head of the UKs largest Forensic Psychology Service, he assessed and treated thousands of offenders, victims and witnesses. He sat on the Association of Chief Police Officers (ACPO) sub-committee on offender profiling for some years, remaining an independent consultant for several more, and has liaised with worldwide agencies. Professor David Canter was a pioneer in this nascent field, helping to guide detectives in the mid-80s to an offender who had carried out a series of serious attacks. But he saw the limitations of offender profiling- in particular, the subjective, personal opinion of a psychologist. He and a colleague coined the term investigative psychology and began trying to approach the subject from what they saw as a more scientific point of view. The approach to offender profiling uses the setting and nature of and physical evidence at the crime scene. This builds up a relationship between the characteristics of the offence and the actual offender. This approach also uses scientific statistics in processing evidence. Each profile is unique to the individual offender which gives the technique the name bottom-up. Offender profiling is most useful when trying to find a serial offender as police can identify the typeof victim, especially in rape and/or murder cases. The behaviour of the criminal is an important feature in profiling an offender examples of this are; the location of the crime, type of victim, interaction with victim and often the timing of the crime. Environmental concepts such as mental mapsare often used in order to develop the idea that typical rapists live in the area that they offend in. This approach to profiling aims to be more scientific, using real evidence and statistical analysis. Canter (2000) states concerns that the F.B.I.s typologies may be too closely focused on the behaviors of the offenders rather than on the meaning of the behaviors. A detailed examination of the crime scene might thus be seen as an essential first step in the gathering of relevant information. While a phys ­ical examination is already carried out by forensic scientists searching for fingerprints, clothing fibres, semen samples etc., the scene can also reveal other clues to the profiler. detailed examination of the crime scene may well provide clues as to the underlying personality of the offender. It appeared that some offences were carried out with a great deal of forward planning, while others were committed with little planning or preparation. In the latter case, a victim may have been selected at random, whereas in the former, a victim may have been targeted and observed for some time in advance of the offence. While a detailed examination of the crime scene will be helpful to a profiler, such an examination is not always possible. For example, some recent research in the UK (Smith, 1998) has sug ­gested that profilers tend not to be bro ught in at the earliest opportunity, but rather are contacted when other more traditional forms of police enquiry have failed. By this stage the crime scene will probably have been disturbed and vital clues possibly lost. Turvey (1999) warns against using profiling as anything other than suggesting probabilities. He cites the case of Rachel Nickell, studied by Kocsis et al. (1998). After looking at both approaches from the UK US, they both have different approaches to offender profiling. Firstly, Boon and Davies (1992) argue that the British approach is based on bottom-up data processing (an analysis of existing evidence) the aim being to identify associations between offences and offender characteristics. The American approach is top-up and uses subjective conclusions drawn from both experience of crime and interview with criminals. This states that the UK approach looks at the data of a criminal and the evidence, the US approach looks at the criminal and gathers information.

The Berdache of Early American Conquest Essay -- Spaniards Spanish His

The Berdache of Early American Conquest Methodological Introduction This paper attempts to link the facet of queer theory that explains gender and sexuality as culturally constructed identities, with the presence of the berdache in the New World at the time of the Spanish conquest. By analyzing the construction of gender and sexuality among the native peoples, in contrast to the ideologies of the Spanish, I found a clash arose which explained, in some sense, the incompatibility of the two cultures. The differences between the two cultures' gender construction established support for the very "un'natural'" or "in'essential'" nature of gender, sexuality, and the body as a means of self-identity. By realizing the issue of power and where it lies within individuals and societies, hierarchical social constructions are revealed to be connected with sexual roles. This dominant/subordinate relationship present in both cultures defines and substantiates the role that power plays in the cultural context. The use of queer theory to elucidate these complicated s ocial and sexual relationships helps to explain the way this power structure maps onto the native people's relationship with the berdache. This paper will show how the Spaniards mapped their conceptions of power and sexual relationships onto the natives. It will address this conception by carefully analyzing the presence of hermaphrodites in Theodore de Bry's copper etchings. By visualizing the berdache through the eyes of the Spaniard, the concept of sexualizing the foreign natives is revealed to be thickly imbedded in their own gender norms. This argument is two-fold. First, I will support the queer theory view of gender construction by using the native berdache as a... ...he with queer theory, the misconceptions of the Spaniards and the persecution of this particular group as "sodomites", becomes valuable in defining where specified roles of gender and sexuality are really established. Works Cited: Bucher, Bernadette. Icon and Conquest. University of Chicago Press: Chicago, (1981). Foucault, Michel. The History of Sexuality. Robert Hurley (ed). (New York, 1990). Klages, Mary. "Queer Theory" [http://www.colorado.edu/English/ENGL2012Klages /queertheory.html] (April 9, 1998). Kowalski-Wallace, Elizabeth (ed.). Encyclopedia of Feminist Literary Theory. Garland Publishing, Inc.: New York, (1997). Sedgewick, Eve Kosofsky. The Epistemology of the Closet. University of California Press: Berkeley, (1990). Trexler, Richard C. Sex and Conquest. Cornell University Press: Ithaca, (1995). Illustrations:

Global Positioning Systems Essay -- Term Papers Research Essays

Global Positioning Systems The possibilities for the future afforded to the human race by the technology created today is endless. However, one technology has already and will continue to change the way people travel around the planet: Global Positioning Systems (GPS). For travelers throughout history, figuring out where they were and where they were going was one of the oldest problems. Even in recent years, navigation and positioning was crucial to many activities but extremely cumbersome. However, in its need for a precise form of global positioning, the Department of Defense (DoD) created the most useful navigation system in history. The creation and production of the GPS system by Rockwell Collins changed the way people travel today and will continue to change the way people travel in the future. Imagine driving to the grocery store while sitting in the back seat reading a book or landing a plane in zero visibility conditions and not worrying about where the runway is. The scenarios listed are possible du e to the creation of the GPS system, which consists of a series of 24 satellites, numerous ground stations, individual receivers, and radio signals to locate the exact position of an object. The process by which all these components interact to provide location information is simple in theory but complex in reality. The basis of the GPS system in locating a receiver is a technique called triangulation. In triangulation, a receiver measures the distance from itself anywhere on earth to each of three satellites in the GPS system. In order to triangulate, it first measures the distance to the first satellite and recognizes that it must be located on the surface of a sphere. The sphere’s center must therefore be located a... ...roaming receivers use the transmitted time differentials for the satellites they are measuring to perform the calculations and therefore have the ability to determine positions more accurately. As the accuracy of GPS systems continues to increase, the possible uses for GPS units will continue to increase. The possibilities for GPS uses are endless and GPS units in the future will aid in determining locations, help people navigate the seas and skies, help track people and vehicles, aid in mapping roads and seas, and provide atomic accuracy timing to the entire world. Once the accuracy of GPS systems reach to such small distances as centimeters, automatic construction equipment will build roads without needing time consuming manual measurements, cars will drive themselves to predetermined destinations, and planes will be able to land in zero visibility conditions.

Summer 2005 :: Creative Writing Essays

It was finally here, the last day of school! For me, the last day of school was like being an emancipated slave. I was one of those kids that never liked school (I did pretty well though) and would much rather spend the day at home helping my mother around the house. For that reason, summertime was always my favorite time of the year (I even liked it more than Christmas time) I got up more excited about a day of school than ever before. I got washed and my mom put my hair into two neat puff balls. The year was 2005 and I was seven years old. Back then most girls in my class had their hair relaxed, but not me! It was fine though because I thought that my puffs made me look like Penny (Janet Jackson’s character on Good Times). Well the walk to school had never been as enjoyable as it was that day. As I skipped down the rugged blocks and across the rusty train tracks I thought about the oncoming freedom, and the thought had me singing in exultation. Once at school, we received all of our work back; nothing but stickers reciting praise. Report card; straight A’s. What a start to a wonderful summer! The bells of freedom finally rung at 2:00 p.m. and the halls of Mary McLeod Bethune Elementary School were in uproar. I ran outside to the school yard proclaiming that I had gotten straight A’s. Grown-ups that I didn’t even know were say ing â€Å"Good job†, â€Å"Harold needs tips from you†, â€Å"Gloria, that is the kind of friend you need†. My brother and sister and I raced home through the train tracks and the alley way. We all could not wait to enjoy the start of the summer. As soon as we got home we changed from our school clothes to our play clothes (we did that faithfully) and went right back outside. All of my neighbors were outside setting up for the annual 9th street block party. I was especially excited about that, because I’ve never been to one, and this year my parents agreed to let us go. Mr. King, our block captain was outside decorating the block with flags and banners. Everybody loved Mr. King; he was the mastermind behind anything good that ever happened on our small block. He was a tall, thin, middle-aged man who always wore an army green hat and kept a toothpick in his mouth.

Christchurch Earthquake Essay

On Tuesday 22nd of February 2011 there was a 6.3 magnitude earthquake at 12:51pm. The damage in Christchurch was far more substantial than the damage caused in the 7.1 earthquake only 5 months before. 185 people were killed in the February earth quake and thousands more were injured. The epicentre of the earthquake was very close to Lyttelton and only 10 kilometres out from Christchurch Central city. The fault line that ruptured and caused the earth quake was the 15 kilometre fault along the southern edge of the city from Cashmere to Avon Heathcoat estuary. The build-up of stress or pressure in the rocks below Christchurch The earth is made up of many tectonic plates. It is the movement of these plates that has created the geographical features of many countries. New Zealand lies on the boundary between two of these plates: The Pacific Plate and the Australian Plate. This boundary is most obvious along the Southern Alps. From this main fault there are many smaller ones spreading outwards. Some of these spread into Canterbury. Before the 2010 and 2011 earthquakes it was not thought that there were any significant fault lines near Christchurch. Now we know there are. Stress is not caused by the movement of tectonic plates, but more by when the edges of the plates jam against each other and stop moving. The pressure builds up behind the part that has jammed. Eventually the pressure is so great that the plate moves suddenly and this causes earthquakes. The build-up of stress and the sudden movement when the stress is released shakes the rocks deep under Christchurch. The fault lines under and near the city shake, causing the rocks to move. This causes the major earthquakes.The outer core of the earth is layer of molten rock. On top of this is the mantle. On top of the mantle is the earth’s crust that we live on. The mantle gets very hot and in thin places molten rock rises to its top. Because of this hot and cold relationship, the crust on top is broken into tectonic plates. The movement of molten rock causes energy to be moved upwards into the crust. When the crust can no longer hold this energy, it moves along the boundaries of the tectonic plates. These boundaries are the weakest parts of the crust and will therefore be the first bits to break and move. Release of stress The Port Hills fault line that caused the 6.3 magnitude earth quake in February was 15km long and stretched east to north east along from Cashmere to the Avon Heathcoat estuary. The fault line that caused the Feb 22 quake was one that was previously unknown close to the Port Hills. This fault line did not break the earth’s surface, so there was nothing visible for scientists to go and look at. Using instruments that measure earthquakes and earth movement scientists were able to determine exactly where this fault was and that the bit that actually moved, causing the earthquake was 15km long. Fault lines are the weakest part of the earth’s crust. When there is stress caused underneath by movement, the fault lines are the first part to move. It is a bit like a piece of glass: if there is a crack in the glass that will be the first place where the glass will break. So pressure is released under the earth’s crust. The earth’s crust will actually hold a lot of t his pressure. When the pressure becomes too much for the crust to hold, the fault lines are the first bits to move. One of the ways scientists measure and record the fault movement was through the displacement of GPS stations, whose displacements were used to create the fault slip model. http://www.gns.cri.nz/Home/Our-Science/Natural-Hazards/Recent-Events/Canterbury-quake/Hidden-fault The transmission of energy through the earths crust The energy released when a fault line moves is like a stone being dropped in a puddle of water. It causes ripples to move out from the centre. The ripples are worst nearest the centre and they get smaller as they get to the edge of the puddle. The centre of an earthquake is the epicentre. When energy is released at an epicentre, waves of energy move outwards, causing the ground to shake. As the epicentre of the Christchurch earthquakes was quite close to the city, the energy that caused the ground to move under Christchurch was violent. If the epicentre had been further away the quakes would have felt smaller.There was movement up, down and sideways during the February quake. The block of land on the south side of the fault line rose about 2.5 metres – this included the Port Hills. The land on this side of the fault also moved westwards. The land on the north side of the fault moved eastwards towards the sea. However, much of this movement was underground. The land has risen as much as 40 centimetres around the western side of the Avon-Heathcote estuary.The amount the Port hills has risen  varies a lot , under Lyttelton Harbour it has risen about 5 centimetres but at the base of the hills near the Heathcote valley, it has risen to a maximum of around 25 centimetres. As a result of the fault slip, areas like Bexley, Aranui, Wainoni, Avondale and New Brighton have sunk, mostly by less than 15 centimetres. Northern, northeastern and central areas of Christchurch have also sunk, but generally by less than 5 centimetres. Earth quakes / fault movements are measured with a sensitive instrument called a seismograph. Earth quakes generate seismic waves and the seismograph is used to detect them. The magnitude of an earthquake depends on how big or small the fault is and the amount it has slipped. The seismograph shows the recordings made on the seismographs detected at the surface of the earth to determine how large the earthquake was. A short wiggly line that doesn’t move very much means a small earthquake, and a long wiggly line that wiggles a lot means a large earthquake. Through the seismograph we get the Richter scale. The Richter scale is a scale used for expressing the magnitude of an earthquake based on the height of the largest shake 100km from the epicentre. There are different types of seismic waves that can be detected; there are P waves and S waves (primary and secondary) P-waves are travel at the greatest velocity through the earth making them the first waves to be recorded on a seismograph during an earthquake. S waves are transverse waves that travel slower than P waves but are more destructive because of their large amplitude. The effects on man-made structures and aftershocks Liquefaction is a substance where strength and stiffness of a soil is reduced by tectonic plates shifting or other rapid movement. Liquefaction occurs in sodden soils. The water applies a pressure on the soil particles this controls how tightly the particles are pressed together. Before an earthquake, the water pressure is relatively low. However when the tectonic plates start shaking it can cause the water pressure to build up to the point where the soil particles can readily move. Some Areas of Christchurch are more prone to others as some suburbs have up to 9cm of liquefiable substances such as sand and soft soil. These substances turn into liquefaction easily as they mix well with the water underground. Costal areas are also more prone as the soft sand mixes well with the water also. There was more damage caused by liquefaction in the central city and eastern  suburbs than other places simply because it depends on the soil. Since Christchurch is built on marsh land our soil is very susceptible to liquefaction and there is very little we can do to stop it. Some Areas of Christchurch are more prone to others as some suburbs have up to 9cm of liquefiable substances such as sand and soft soil. These substances turn into liquefaction easily as they mix well with the water underground. Costal areas are also more prone as the soft sand mixes well with the water also. Most buildings that survived the Christchurch earth quake were wooden because when wood is shaken it is able to bend and twist with the movement, whereas for bricks and stone they can’t move at all and just have to absorb the shock of the shaking which generally leads to buildings collapsing all together E.g. Christchurch Cathedral, CTV building and Knox church. Buildings like the Christchurch Women’s Hospital survived through the September and February earthquake because its foundations are base isolated. Base isolation is when a building is separated from the ground that it is built on. Large plates separate the ground and the building. One plate is secured to the ground and the other is secured to the bottom of the building. During an earth quake these plates only move a little bit, absorbing mos t of the shock from the earthquake minimizing damage to the rest of the building. Also depends on the soil under the building, if it is prone to liquefaction or not. Some houses had liquefaction coming up through their floors damaging the foundations so much they had to leave their homes, and basements of office buildings or apartment blocks were flooded with liquefaction, making them un-use able.A tsunami didn’t occur after the Christchurch earth quake because the epicentre was in land and no seismic energy was released under the sea. Tsunamis only happen when the epicentre is in the sea, making the energy from the earth quake ripple the water on to land. The bigger the earth quake is, the bigger the tsunami. Aftershocks? After shocks are a lots of smaller earth quakes that happen after the initial earth quake. They occur because the fault line that ruptured needs to settle down again and release stress, aftershocks are the fault lines way of releasing remaining energy. According to http://www.christchurchquakemap.co.nz/february there have been 8673 after  shocks since February 22nd 2011 as of Monday 19th May 2014. Including after shocks that have been so big they are classed as an earth quake of their own like the 13th of June 2011 and the 23rd of December 2011. After shocks do not occur in the exact same place, but they do occur along the same fault line and in the same region. The main earthquake has already happened and released most of its energy already, but further along the fault line the rocks are now out of place and the grinding between them causes more earthquakes (aftershocks). Bibliography http://www.ipenz.org.nz/IPENZ/forms/pdfs/ChChFactSheets-Answers-critical-questions-buildings.pdf http://keithwoodford.wordpress.com/2011/02/27/understanding-the-christchurch-earthquake-building-damage/ http://scienceblogs.com/startswithabang/2013/05/10/where-does-an-earthquakes-energy-come-from/ www.scoop.co.nz/stories/SC1103/S00054/the-canterbury-earthquakes-scientific-answers.htm http://www.mona.uwi.edu/earthquake/quickinfo.php http://all-geo.org/highlyallochthonous/2011/02/magnitude-6-3-earthquake-rocks-christchurch/ http://www.gns.cri.nz/Home/Our-Science/Natural-Hazards/Recent-Events/Canterbury-quake/Hidden-fault http://en.wikipedia.org/wiki/Peak_ground_acceleration http://www.scoop.co.nz/stories/SC1103/S00054/the-canterbury-earthquakes-scientific-answers.htm http://file.stuff.co.nz/stuff/12-51/ http://www.teara.govt.nz/en/historic-earthquakes/page-13

Downfall from Arrogance

Downfall from Arrogance The Crucible Is a peculiar name to put for a play. In literal meaning, a crucible Is a special pot In which you put materials In. The pot then goes In the fire, and you end up melting the contents, but not the pot itself. The way Miller named his play as The Crucible is what literary experts call symbolism. Arthur Miller's basic purpose of writing this play was to signify that people react to situations in many dfferent ways. In that same way, he symbolizes the attributes of each character as well.In this play, The Crucible, the character Reverend Parris's consistent arrogance conveys the uthor's message that before anything else, people will always tend to care for themselves. Reverend Parris's personality trait can be examined through chronological order † from Act 1 to Act 4. Who was Reverend Parris? As described in Act 1, Parris is the head of the church of the town, and he is considered a respectable person. In his mid-forties, he has already lost h is wife, and has a daughter named Betty. In Act 1, Reverend Parris plays a dominant role, along with his arrogance and pride.At the beginning of this act, when Betty is on the bed lying what seems to be nconscious, Reverend Parris tells Thomas Putnam, â€Å"leap not to The people wanted to call In Reverend Hale, the towns expert on witchcraft, to examine Betty and find out what had been going on. Parris, through his arrogance, decided that it would not be a good idea to call in Hale because if Betty were to be announced as a witch, it could ruin his name, since she was his daughter. Just to save his name of being the head preacher of the town, he persisted on not calling in Reverend Hale.Parr's, along with his undermining arrogance, created a saddening effect on the the town. He Is the main pastor, and so when people hear things from him, they tend to believe him. All that he did was not to keep the people of the ton away from evil. He did what he did so he would hear what he wante d to hear. He wanted to hear that he would not lose his position. Eventually, he did give in and towards the end of Act 1, they do call in Hale. Parris was not at all present in Act 2 directly, although he was in fact mentioned once when they talked about a book in which he kept a record of all the people present on Sabbath Day.Throughout the whole act, however, there was ot a single Instance where his arrogance took an effect on any of the people. In Act 3, however, his arrogance plays a crucial role. When Danforth is talking to John Proctor and Abigail, he decides to step in and say to Danforth that â€Å"this is a trick to blind the court! † (107). He does this again to protect his own name because he does not want Danforth to believe what Mary Warren is saying. During the trial, he asks Mary Warren to faint in front of all the people, falsely. The reason for his demand is because he Is grasping for evidence to prove that Abigail and the girls are not guilty.Parris has a c onvincing effect on Danforth throughout the whole of the trial because he is trying to protect Abigail, and Danforth has come to a point where he cannot go back. Danforth's own arrogant nature wont let him reconsider his decisions. Since Abigail has already been proven innocent, Danforth literally won't listen to new evidence unless some creative logic occurs. Once Elizabeth comes to the trial, Parris Is even more Olstraugnt He tnlnKs tnat EllzaDetn wlll agree wit n Proctor aoout tne adultery he committed, and thus ruin his name for sheltering an adulterer. Ironically, that does not happen.Elizabeth, who Just wanted to save her husband's name, said that Proctor did not commit adultery. All this while, she knew that he did. At the end of Act 3, we can see that Parris's arrogance and prideful nature is helping him to get through another round of impulsive evidence put indirectly against him, that could have again hurt his position in Salem. Act 4 is the last act of the play, and in th is act, everything changes. Parris comes running to the Jail, where he tells Danforth that Abigail has vanished, along with all of his money. He asked Betty, who told him that they girls were talking about some ships.Within the lines, we can interpret that Abigail disappeared by riding off on a boat. Parris's view of the whole situation changes, because he then realizes that he made a grave mistake by blaming innocents. He pleads to Danforth to postpone execution and to free the accused, but Danforth, again with his pride that he never failed to make the right decision, decides that he will not reconsider his decision. When Proctor tears up the paper that could have saved his life, Parris looks unto him in utter astonishment. If Parris was in such a situation, he would probably live with the shame, although his arrogance might ake him suffer.That happens when he realized that people are turning against him. He â€Å"fear[s] that there will be riot here† (127). He completely b reaks down in front of Danforth after he recounts the knife incident. In conclusion, Parris signifies many different characteristics, but his most important trait being his arrogance, and it affected him negatively. This essay analyzed this trait through the chronological order of acts, from Act 1 to Act 4. He may have gotten through with his arrogance by directing people to love him and keep him in his position, but when the people

Crm at Makro

Let me start by giving a brief idea of what Customer Relationship Management means. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer. It's a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling (selling to an existing customer) and up-selling (selling something that is more profitable or otherwise preferable for the seller instead of, or in addition to, the original sale) opportunities to target marketing strategies to competitive positioning tactics. Once thought of as a type of software, CRM has evolved into a customer-centric philosophy that must infuse an entire organization. There are three key elements to a successful CRM initiative: people, process, and technology. The people throughout a company-from the CEO to each and every customer service representative need to buy in to and support CRM. * A company's business processes must be reengineered to support its CRM initiative, often from the view of, how can this process better serve the customer? * Firms must select the right technology to drive these improved processes, provide the best data to the employees, and be easy enough to operate that users won't face problems. If one of these three foundations is not sound, the entire CRM structure will crumble. Now that you have an idea what CRM is, I will move on to discuss the CRM of Makro.For this I had to meet up with the manager of customer relation at Makro’s head office located inside the shopping complex. The Manager was quite hel pful and encouraging which I was not expecting honestly. I took 20 minutes of his time and discuss about the CRM his company managed. I started by asking what communication means to him and his company and according to him communication skills are important in every aspect of business. Information must be clear and accurate. In Customer Service, you must be able to explain company policies to customers and answer their questions about your products or services.These customers are not experts in your business, so you must be able to translate industry terms or technical information into layman's terms. Customer development and maintenance of relationships with customers is very important especially for a huge chain like Makro. Like businesses, Hypermarkets are also focusing on improving relationships with their customers and want to gain customer loyalty. Globalization and technological improvements have given Makro a tough competition where new competitors keep on emerging Metro bei ng one of them currently.Makro is focusing on managing customer relationships in order to efficiently maximize revenues. For Makro marketing is not just limited to developing, delivering and selling, it is developing towards maintaining long term relationships with customers. Relationship marketing is becoming more and more important in financial services . Managers really needs to look at areas where opportunities lie because industry consolidation, multiple delivery channels and online banking are making the customers leave one bank for another.Thus banks are increasingly using customer relationship management to develop long lasting relationships with their customers. Ensuring customer satisfaction is their main goal of any company. To achieve this goal customers especially HORECA are frequently contacted, and it is made sure that Makro staff and CRM department asks them about the problems they are facing and they try their level best to solve them. These methods increase custome r convenience and satisfaction in the longer run and keeps on bringing the customers back.Makro offers its customer the following advantages, known as the ‘Makro Advantage’ which includes: Competitive Prices 1. Quality Guaranteed, 2. Everything Under One Roof, 3. Air-conditioned and clean environment, 4. Bulk Packing, 5. Detailed Sales Invoice, 6. Extended Business Hours – 8:00 am to 12 Midnight, 7. Open 7 days a Week including national holidays, 8. Vast and secure parking space, 9. Convenient shopping environment for senior citizens and customers on wheelchairs, 10. Makro Mail: a fortnightly price list with special promotions on a vast range of productsOne main problem is the difference in price of one product and buying in bulk. Buying in bulk is cheaper and most customers don’t understand that unless we explain it to them. So we have to continuously reinforce this idea in their minds. We also have to deal with unsatisfied customer if for example the pro duct is faulty; we have to compensate them properly. A business this large cannot survive unless we have a large number of loyal customers. Since they can easily break off and buy from our competitors. Competition is very fierce from other similar business.So we have designed some strategies to give us the competitive edge. Makro designs special promotions privileges for its customers to offer maximum benefits of price competitiveness and convenience. Enclosed is a copy of our promotional circular – the Makro Mail. This circular, published twice a month, offers Makro’s customers information on the best deals and new products available at its centers. Customers get this information delivered free of charge at their doorstep enabling them to make informed buying decisions for their businesses. Customer satisfaction is the most important objective at Makro.Makro Gold Card is one way of showing our appreciation for your patronage and providing you with a more personalized service. Gold Card at Makro offers you the advantage of an annual bonus scheme which is an extra percentage off on your annual purchase at Makro. The extra bonus amount will be excluding tax, Makro Mail offers and already discounted articles. We also offer Purchase solutions for Employee Canteen / Cafeteria, Fair Price Shop, Office equipment ;amp; stationery, General office supplies: tea, coffee, drinks, tissues, cleaning items etc and Tools ;amp; maintenance requirements.A purchase solution is when we sell our commodities online. B2B If you are a business concern that buys its need in bulk, get in touch with our Customer Development Department, stationed at each Store for your options of payment. Following non-cash options are available for purchases at all Makro Centres. Debit Card Debit card is the most convenient ;amp; safe payment option. For safety and security a separate account may be opened at Habib Metropolitan Ban or MCB, which will insure tha funds are available and cont rolled in a separate account for Makro purchase.Credit Card Makro accepts payment through credit cards with a bank charge of 1. 73% Advance on Credit Goods can be purchased against the exact amount deposited at Makro Centres. Bank Guarantee Credit is available against a bank guarantee provide by the customer to Makro Centres. Marketing The next main question was about marketing and how Makro conducts it: The CRM systems at Makro for marketing help the enterprise identify and target potential clients and generate leads for the sales team.An important marketing capability is tracking and measuring multichannel campaigns, including email, social media, telephone and direct mail. Prospect Relationship Management (PRM) solutions which track customer behavior and nurture them from first contact to sale, often cutting out the active sales process altogether. Customer Service and Solutions Makro's Customer Development Department situated on the sales floor of every Makro Centre help custome r with their question, queries and problem and offers them the right solutions. We have our own call center located in house.Customers can also E-mail and go the the site http://www. makropakistan. com/index. htm for feedback. Plus all Makro centers are equipped to help handicapped people move around and have accessibility for wheelchairs etc. keeping checks and balances on the cleanliness and maintenance of the branch: a nice, clean ambience makes an overall good experience for the customer. Feedback is very important for Makro said the manager, it helps in improving and enhancing the service we provide. Social media Social media has been a great help for many businesses.Same is the case for Makro. Social media sites like Twitter, LinkedIn and Facebook are amplifying the voice of people in the marketplace and are having profound and far-reaching effects on the ways in which people buy. Customers can now research companies online and then ask for recommendations through social media channels, making their buying decision without contacting the company. Makro has its own page on Facebook http://www. facebook. com/profile. php? id=100001615146117. People also use social media to share opinions and experiences on companies, products and services.As social media is not as widely moderated or censored as mainstream media, individuals can say anything they want about a company or brand, positive or negative. Increasingly, companies are looking to gain access to these conversations and take part in the dialogue. More than a few systems are now integrating to social networking sites. Social media promoters cite a number of business advantages, such as using online communities as a source of high-quality leads and a vehicle for crowd sourcing solutions to client-support problems.Companies can also leverage client stated habits and preferences to -target† their sales and marketing communications. Some analysts take the view that business-to-business marketers shou ld proceed cautiously when weaving social media into their business processes. These observers recommend careful market research to determine if and where the phenomenon can provide measurable benefits for client interactions, sales and support. It is stated that people feel their interactions are peer-to-peer between them and their contacts, and resent company involvement, sometimes responding with negatives about that company.

Describe and Evaluate Biological Explanations of Depression

Describe and evaluate biological explanations of depression There are many different explanations for depression, including biological. Links have been found between biochemical, genetics and hormonal imbalances with depressed people. In the biochemical explanation, a link has been found between neurotransmitter imbalances and depression. Serotonin is associated with pleasure and mood. Mann et al found impaired transmission of serotonin in people with depression. However Julian disagrees with this statement and says depression may be due to neuron damage rather than a neurotransmitter reduction.The problem with this approach is that it implies correlation and not causation, there may be a link but something else could be causing both depression and low serotonin. There is the chicken and egg problem – does low serotonin cause depression or does depression cause low serotonin? In other areas of psychology low serotonin has been linked with increased aggression and eating disord ers, as well as anxiety. Someone that has low serotonin does not necessarily become depressed. There is also the problem where people are depressed but have normal serotonin levels.This shows that depression is not fully down to biochemical imbalances but other things as well. It is a very simplistic and reductionist model and should only be included as a vulnerability and not the whole answer to depression. Another explanation is a genetic problem. Through many family studies Gershon states there is a clear inheritable component to depression, especially in bipolar disorder. Weisseman et al supports this by saying that for if a child has a parent with depression, the risk of the child having depression is increased by three times compared to the general population.This is a strong finding but as the children share the same environment as their parents, there is a possibility that the child has learnt the behaviour through the social learning theory of imitating and observing and no t through genetics. Kendler et al studied over 15000 twins in Sweden and found that if one twin has depression, there is a 38% chance that the other twin will have it too. This has strong methodology and is supported by many twin studies who have found similar results. On the other hand the twins share the same environment and so environmental influences may still be possible.The results were nowhere near 100% showing that depression is not fully down to genes, the people may have a genetic vulnerability but it takes something to trigger, perhaps. It is also unclear as to how exactly genes play a role in depression, without knowing the exact genes involved. Another way to access the significance of genes is through adoption studies. Wender found that a child is seven times more likely to have depression if the biological parents were depressed and the adoption parents were not.They found little evidence of depression being learnt. However Wender got his information about biological relatives just from hospital records and so there could be error of misdiagnosis or short-term depression only. The knowledge of whether a person has a genetic vulnerability to depression can be useful as the person is able to take preventative measures (change in lifestyle, diet to bring positivity to avoid depression), but it could be fatalistic as they understand they are more likely to become depressed – leading to depression.Diathesis-stress model says that depression can be better understood as an interaction between genes and environmental factors. Carroll found that high levels of the hormone cortisol are found in those suffering from depression and techniques known to suppress cortisol secretion have been found to be successful in depressive patients. However cortisol is released when stressed and so the high levels could be due to the high levels of stress the person has when they are depressed.As depression is twice as common in women as men, it could be due to the differences in sex hormones. Post-natal depression could be due to the high levels of oestrogen and progesterone that are released during pregnancy and then rapidly decrease once the baby is born which may account for an imbalance of hormones. Cooper disagrees with this statement as there was very little difference in the number of women suffering from depression after childhood and a control group of non-pregnant women at the same age.If imbalance of hormones was the cause then most mothers should get this type of illness but it is only a small number that get it. Menopausal depression is where oestrogen levels drop and hormone replacement therapy appears to be affective in treating many (but not all) women who suffer from this type of depression. However this could be due to the negative thoughts of getting older rather than the hormonal imbalance. Through the biological approach there are many possibilities. I think it is a mixture of biological vulnerabilities and stressful env ironments. Describe and Evaluate Biological Explanations of Depression Describe and evaluate biological explanations of depression There are many different explanations for depression, including biological. Links have been found between biochemical, genetics and hormonal imbalances with depressed people. In the biochemical explanation, a link has been found between neurotransmitter imbalances and depression. Serotonin is associated with pleasure and mood. Mann et al found impaired transmission of serotonin in people with depression. However Julian disagrees with this statement and says depression may be due to neuron damage rather than a neurotransmitter reduction.The problem with this approach is that it implies correlation and not causation, there may be a link but something else could be causing both depression and low serotonin. There is the chicken and egg problem – does low serotonin cause depression or does depression cause low serotonin? In other areas of psychology low serotonin has been linked with increased aggression and eating disord ers, as well as anxiety. Someone that has low serotonin does not necessarily become depressed. There is also the problem where people are depressed but have normal serotonin levels.This shows that depression is not fully down to biochemical imbalances but other things as well. It is a very simplistic and reductionist model and should only be included as a vulnerability and not the whole answer to depression. Another explanation is a genetic problem. Through many family studies Gershon states there is a clear inheritable component to depression, especially in bipolar disorder. Weisseman et al supports this by saying that for if a child has a parent with depression, the risk of the child having depression is increased by three times compared to the general population.This is a strong finding but as the children share the same environment as their parents, there is a possibility that the child has learnt the behaviour through the social learning theory of imitating and observing and no t through genetics. Kendler et al studied over 15000 twins in Sweden and found that if one twin has depression, there is a 38% chance that the other twin will have it too. This has strong methodology and is supported by many twin studies who have found similar results. On the other hand the twins share the same environment and so environmental influences may still be possible.The results were nowhere near 100% showing that depression is not fully down to genes, the people may have a genetic vulnerability but it takes something to trigger, perhaps. It is also unclear as to how exactly genes play a role in depression, without knowing the exact genes involved. Another way to access the significance of genes is through adoption studies. Wender found that a child is seven times more likely to have depression if the biological parents were depressed and the adoption parents were not.They found little evidence of depression being learnt. However Wender got his information about biological relatives just from hospital records and so there could be error of misdiagnosis or short-term depression only. The knowledge of whether a person has a genetic vulnerability to depression can be useful as the person is able to take preventative measures (change in lifestyle, diet to bring positivity to avoid depression), but it could be fatalistic as they understand they are more likely to become depressed – leading to depression.Diathesis-stress model says that depression can be better understood as an interaction between genes and environmental factors. Carroll found that high levels of the hormone cortisol are found in those suffering from depression and techniques known to suppress cortisol secretion have been found to be successful in depressive patients. However cortisol is released when stressed and so the high levels could be due to the high levels of stress the person has when they are depressed.As depression is twice as common in women as men, it could be due to the differences in sex hormones. Post-natal depression could be due to the high levels of oestrogen and progesterone that are released during pregnancy and then rapidly decrease once the baby is born which may account for an imbalance of hormones. Cooper disagrees with this statement as there was very little difference in the number of women suffering from depression after childhood and a control group of non-pregnant women at the same age.If imbalance of hormones was the cause then most mothers should get this type of illness but it is only a small number that get it. Menopausal depression is where oestrogen levels drop and hormone replacement therapy appears to be affective in treating many (but not all) women who suffer from this type of depression. However this could be due to the negative thoughts of getting older rather than the hormonal imbalance. Through the biological approach there are many possibilities. I think it is a mixture of biological vulnerabilities and stressful env ironments.

International Legal and Ethical Issues Essay

A biotechnology company based in Candore called Gentura is contemplating entering into a partnership with a pharmaceutical company based in Florida called CadMex. Candore is a small dictatorship country. Gentura started their company by manufacturing enzymes and has grown into a biotechnology company with a focus on biopharmaceutical products. ProPez is an innovative anti-diabetes agent recently developed by Gentura. The company believes ProPez’s marketing potential will be massive. Because Gentura has no marketing or manufacturing resources, they began discussing a possible partnership with CadMex. Resolving Legal Disputes in International Transactions The choice of law determines the applicable jurisdiction if a dispute should arise between the two contracting parties. The companies have an option of litigation or using an alternative dispute resolution (ADRs). Mediation or arbitration is preferable over litigation because the costs are much lower and less time consuming. CadMex and Gentura decided international commercial arbitration would be their best route. The two parties will design a written agreement as a guide for the arbitrator to follow and know what his or her powers will consist of. An arbitrator from a neutral country will enhance the fairness of the decision. He or she has the same powers as courts do but may ask for assistance from the court in some instances. Considerations of Taking Legal Action Against a Foreign Business Partner When negotiating contracts one must consider the choices of law clauses. CadMex selected the Candore Regulations for Technology Import Contract with will benefit CadMex in that Candore will most likely enforce their own regulations. More considerations should be addressed, such as policies of the foreign government, cultural differences, and employees. These will greatly affect the way businesses conduct themselves in different countries. Sublicensing Agreements Sublicensing probably will work well for CadMex, but there are more factors to consider, such as the length and extreme costs for complying with the standards of production after sublicensing. This will keep CadMex’s goodwill and meet the requirements of control for Candore. CadMex would prefer a generic brand, but the Candorean authorities would probability reject it because of the low cost of generics. Which Customs Should Prevail if Conflicts Prevails Abroad There is a conflict with the different laws when mediation or arbitration break down, companies break contracts, or conflict intensifies. [Insert comma here to set off the adjective phrase beginning with â€Å"according to† (unless it is a dependent phrase)] According to the principles of federal supremacy the United States Constitution and treaties rule supreme and take precedence over local laws and customs. Comparing Issues in Simulation to Issues Discussed in Week One Readings These issues compare to procedural law because laws provide a framework and makes rules for seeking existing rights. International companies could also use common law with the courts making the laws based on past cases that have facts that may be similar. Domestic and international companies should resolve disputes fairly. This means to take both sides into account and judgment should be free from any form of bias.

Accounting assigment (Depreciation Memo) Assignment

Accounting assigment (Depreciation Memo) - Assignment Example To get the depreciation amount, subtract the scrap value from the cost of the machine and then divide it by the useful life of the machine (Weil, Schipper, and Francis, 2012). This method is simple to use. Its calculations are easy as the same amount of depreciation applies for each year. There is, therefore, no need for recalculating the value again unless there is a revaluation of the asset. It is also easy to forecast future income since you already know what your depreciation will be (Weil, Schipper, and Francis, 2012). The method tends to ignore the fact that assets lose value faster during the first years of use. Since the method applies uniform depreciation on the asset throughout its life, it may give a higher book value than the actual value. In later years, the asset may seem to offer more value than it gives. That is if depreciation is to form the basis of the assessment. Under this method, depreciation of an asset depends on the level of activity during that period. A period where the output level is high would record higher depreciation values comparative to years with low production. To get the amount of depreciation, divide the depreciable amount by the total expected units the machine would produce in its lifetime and then multiply the answer by the period’s production (Weil, Schipper, and Francis, 2012). The units-of-production method produces the closest estimate of depreciation to actual depreciation. Since it uses activity level as a basis for determination of depreciation, it fairly allocates depreciation to the periods as per the usage of the asset. In so doing, it matches the depreciation expense to revenue generated by the asset. In periods where there is no activity, there would be no depreciation. That is despite the fact that the asset would still lose value. The method may also not be applicable to assets whose relationship to production is not direct and hence will not depend on activity level. Assets such as

Small Business in Nigeria Essay Example | Topics and Well Written Essays - 4000 words

Small Business in Nigeria - Essay Example A short history of Nigeria's business and political changes is given. Environmental scans show that because of government intervention at many levels of business, and the favoring of large business by government, small business suffers from a lack of resources and funding. Because of political upheavals and tensions between factions of Nigeria, there has been a lack on economic stability or long-term economic policy. This paper relies upon information found in previous surveys. There is a severe lack of information available from Nigerian government sources. The postal system in Nigeria is deficient, and a third factor of difficulty is the unwillingness on the part of many Nigerians to 'share' information with outsiders. Personal visits by the sources to many companies were used to correlate information. Findings have been combined to develop an overall picture. While there are serious cultural differences WITHIN Nigeria, as well as without, the impact on business in Nigeria is becoming less important. ... The largest cultural difference within the country is from the North, the Huasas territory which is Muslim and very traditional, eschewing the English language, but still dominating the government policies. Another cultural situation is the paternalistic management of companies that follow traditional ways, using the older males of the family to manage the business. The impact of bribery and corruption has been shown to be negative on business in countries all over the world. Evidence of this is given in this paper. Communitarian virtue ethics theory is briefly discussed to the ethical context of Nigerian business. Cultural challenges as well as government changes suggest the need for a "mediating institutions approach" (Mambula 2004). The Enterprise Promotions Act of 1972 helped use more indigenous people in the management of foreign operations. These business philosophies may help reorganize Nigerian economics. The role of women in the workplace in Nigeria is examined, as it has become a growing part of the business world. Previous cultural restrictions have caused women to get less schooling and technical training, and own fewer businesses. But recent economic needs have pushed women into business where they often run their own business as well as take care of dometic chores. The constraints of banking practices on small business is discussed briefly. The overall viewpoint leads to considerations American business might need in deciding whether to engage in business in Nigeria or not. Leadership styles are also highlighted to show which has been more effective. And ethical business theories are focused upon. Common variables of research articles for direction and future research A paragraph from Babarinde (1997) states that

Justification of Punishment Essay Example | Topics and Well Written Essays - 2500 words

Justification of Punishment - Essay Example This research will adamantly define the facts surrounding punishment. It is already generally conceptualized that without a reliable way to punish offenders crime would escalate to uncontrollable proportions. This is just one of the reasons for the use of punishment as a penal tool and why it is utilized by the legal system. In conclusion, this research again emphasizes upon the fact that criminal actions can be controlled and minimized with the proper form of punishment. Furthermore, the conclusive evidence at the end of this research defines the fact that, as has been said, punishment is indeed crucial to law enforcement officials in gaining control over crime and maintaining a more peaceful atmosphere for the general public at large. Restorative justice is one idea of how to relate the theory of punishment to the maintenance of legal control over criminal offenders. Although restorative justice in itself has not been shown to minimize crime, it has been helpful in bringing a relative relation between the victim and the offender and what punishments are best suited to fit the criminal actions of an offender as well (Strang 2005). The main difference between this form of justice and conventional methods is the fact that there is more of a mediating process involved to solve the problems leading to crime in the communities rather than focusing solely on the state as the main victim of criminal offenders, such as the conventional method does (Goulding 2005). It has been found that the main goal of restorative justice is to correct the harm within communities that has been caused by criminal actions placed onto them by the offenders. There is still a process of punishment associated with this new area of the judicial process but it is focused on a more humane way of dealing with crime rather than corporal punishment, or other harsher sentencing, etc (Goulding 2005). However, to some in society this is a positive attribute being added to the judicial system and to others (especially law enforcement personnel) it is neglecting the proper way to control and combat crime as there are those in the judicial system that still feel severe punishments are justifiable for certain criminal actions and therefore should be continued in order to properly control crime (Goulding 2005). Nevertheless, restorative justice does have its benefits and it is effectively being used to try and determine what rehabilitative treatment methods are best for preventing offenders from repeating their criminal behavior patterns in society. Also, in regards to punishment and treatment, restorative justice has the offender become a participant in these decisions. The offender is allowed to voice what treatment and punishment that they feel would be the best solution and penalty for their criminal actions. Researchers are defining this as a positive characteristic of this form of justice because there have been hints that allowing the offender to be a part of the justice process in a more active manner can increase the statistics that they will not continue their actions in a repetitive pattern but will rather conform to societal rules depicted by the legal process (Goulding 2005).

Contemporary Challenges Facing Sufis In Egypt Dissertation

Contemporary Challenges Facing Sufis In Egypt - Dissertation Example This agrees with historical development and formations of Sufis. It noted the prophet was a leader who ruled at Madinah. This is also informed by the fact that Sufis are organized into orders and orders are further organized into Sufism Council whose chairperson is approved by the President. The Sunni Institute in Egypt is also considered independent and influential on Islamic matters.Sufism is a virtuous movement that involves mysticism and spirituality in Islam. It involves Muslims holding on the foundation and teachings of the Prophet. This is anchored by teachings of the Quran and Sunni doctrine. However, this does not mean Sufism is confined to Sunnis but it involves the attempt to move people closer to God. It can also be concluded that criticism and political involvement are inevitable to the Sufis in Egypt. This can be visible through Sufism direct involvement in politics and organizational structures. Although this can be argued as a source of weakness for Sufis it is, in fa ct, the greatest point of strength. The group can use its position in politics to influence the state towards basic Islamic foundations through constitutional means. The group can also, use the position to reach out to rival religious groups and secular groups by engaging them from a political platform, to social, and economic by making them understand Sufism perspective. This can be supported by the truth that Sufism is not for the Sunni’s in reality but both for Muslims and non-Muslims who consider its goal, getting closer to God.

Human Resource Management policies and techniques Essay

Human Resource Management policies and techniques - Essay Example The term, Human Resource Management had it origin in 1970s. However the concept of management of the organisational resources pertaining to the welfare and maintenance of manpower has received the attention of mangers of institutional entities since periods dating back to the centuries. This view is supported by the fact that even in 1800 BC itself, 'minimum wage rate' and 'incentive wage plan' were included in the Babylonian Code of Hammurabi (Ashwatappa K 2002, p.16).However after the second Word War, the approach over the management of personnel widened from mere welfare to more broader visions like development, control and professionalism. By the end the last century, Human Resource Management acquired a real professional perspective and scientific discussions were initiated in the corporate world leading to formulation of accurate management technologies. The Human Resource Management Challenges were scientifically identified and Development tools for Human Resources were lately discovered. The term, Human Resource Management is often mixed in ideology, with the term Personnel management. Though appearing similar in the outline, Human Resource Management differs from Personnel Management both in scope and orientation. Human Resource Management considers manpower as an important source or asset which can be utilised in favour of the organisation, employees and the society. It has a mutually benefiting approach benefiting the job provider, the worker and the society around the work environment. However Personnel management has a limited scope and an inverted orientation. The sole consideration of the manpower as a tool to be amended and utilized for the mere benefit of the organisation is the limitation in the approach of the concepts defined under Personnel management. Due to this circumscribed nature of the concepts under Personnel management, it was gradually replaced by the broader concept of Human Resource Management. The acceleration of this replacement across the globe was triggered as the largest professional organisation in the field of management, The American Society for Personnel Administration (ASPA) changed their name to The Society of Human Resource Management (SHRM). The Importance of Human Resource Management The importance of Human Resource Management is quite vital to make an organisation sustain in the corporate competitiveness of modern business. Human Resource Management would help an institution to get prepared and adapt to the continuous innovations in the corporate world. The maintenance of a state of the art Human Resource Management programme and policy would help institutions to attract quality manpower. Appropriate and optimised supply of skilled personnel can only be ensured through an accurate Human Resource Management Strategy. The efficacy of the trainings and other capacity building processes to be molded for the benefit of the organisation needs proper planning. These Human Resource trainings would prepare the work force to be ready in advance for the ever changing requirements of the industry. Another key benefit of proper Human Resource Management is that it would motivate the team and continuously upgrade them with relevance